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Tri-Fi: The story of the Times Three CD Jacket Design

by Scott Chapek, bassist & designer


Here I am doing research for the album cover, listening to my folks antique Victor Talking Machine. This machine was my grandparents. It's surprisingly loud enough to fill a room with sound. I'm examining the construction, learning how to use the crank, and "listening-in" to subtleties.
  
Originally, we had thought of the name Tri-Fi for the trio. Tri-Fi was Tom's idea, and since good names are hard to come by, we thought this name was good, and we grew to like it more and more. About a year and a half before the release of the CD, Paul did an online search for Tri-Fi, and the name wasn't in use at the time. During this time, I had ideas about this image of a 3-sided radio (an antique tube-style radio), where we were sitting around on each side of the radio listening to jazz, sipping wine (see The Saga of Corkscrew Records). Some time in the year 2005, Paul had a dream in which he envisioned a "Victor" style Talking Machine that had 3 horns with our faces in the bells. So naturally I went to work on a proposed "album concept," to create the 3-sided talking machine called Tri-Fi.
  

This is the first "thumbnail" of the "Tri-Fi".

I opted out of putting our faces in the bells!

Then, a few months before submitting our CD to production, Paul did another on-line search for Tri-Fi, and a trio from New York had already adopted the name! We had to start all over again and find a new name. After many naming sessions at Tom's notorious practice and rehearsal studio, we eventually narrowed it down and agreed that our name for the trio would be Times Three. But we also agreed that we would keep the triple-horned talking machine concept for the cover art of the album.

A couple side notes:

  • The artwork itself is named "Tri-Fi"
  • The trio in New York City's usage of the word "Tri-Fi" seems to be connotative of Sci-Fi (as in Science Fiction), rather than Hi-Fi's or old radios


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